Supported Immersive Experience Incubation
INITIATE STAGE - We acquire vacant space and make it available for creatives and entrepreneurs.
IDEATE STAGE - We guide the ideation process and vet proposals from creatives and entrepreneurs.
CREATE STAGE - Through a competitive process, ideas and creatives are selected and supported in producing prototypes.
ITERATE STAGE - Popular prototypes access funding to improve the experience quality and prove the commercial model.
OPERATE STAGE - Viable, popular experiences receive further funding and establish long-term lease arrangements with landlords.
Objectives:
Outcomes:
Close collaboration ensuring maximum engagement and impact for the local community.
Venue tenant arrangements with cost mitigation benefits for landlords
Engaged community groups and active collaboration
Engaged Regional Development Agencies
Communities coming together to plan uses and participate in immersive community building activities
Sourcing capaiblites vs creating competing offerings in local markets
Supported concept design and idea creation
Key events including launch nights, idea showcases, funding competitions
Objectives:
Outcomes:
Objectives:
Outcomes:
Proven real-world prototype experiences with customer feedback and known improvements
Creation of scenery, props, structures, sets.
Marketing and awareness of offerings to measure demand and drive feedback
Funding for concept and skills development and operation.
Short-term ‘run’ to capture learnings and test improvements,
Development of enhanced narrative and experience quality
Increase production values, better experience quality, and implement improvements
Identification and stress testing of commercial viability.
Objectives:
Outcomes:
Objectives:
Outcomes:
Full business model validation and proof
Business plan created for future growth
Core team built and key people in place for scale
Ongoing marketing and promotion
