Author: user
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Impact Assessment: NQ64 Manchester
Impact Assessment of NQ64’s Contribution to the Local Economy and Cultural Scene in Manchester NQ64, an innovative bar concept that combines retro arcade games with a neon-lit bar atmosphere, has become a staple of Manchester’s nightlife and cultural scene. By offering a nostalgic experience paired with a unique aesthetic, NQ64 has attracted a diverse audience,…
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Spotlight – Manchester: A Rising Star in the World of Immersive Entertainment and Social Experiences
Manchester, historically known for its industrial heritage, music scene, and sporting culture, has evolved into one of the UK’s most exciting cities for immersive entertainment and competitive socialising. Combining its deep creative roots with cutting-edge technology, Manchester has become a rising star in the immersive entertainment sector, offering a diverse array of experiences that attract…
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Impact Assessment: Puttshack, Chicago, IL
Puttshack, known for its tech-driven mini-golf experience and upscale social atmosphere, has quickly become a popular destination in Oakbrook, a suburb of Chicago. By combining innovative mini-golf with a vibrant food and drink menu, Puttshack appeals to a broad audience, including families, young adults, and corporate groups. Its unique concept has not only introduced a…
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Thoughts: Why UK Experience Economy Leaders Emigrate Rather Than Expand To Secondary Towns, and What Can Be Done About It
Why Do the UK’s Innovative Experience Economy Producers Focus on the USA After Launching in London, Rather than Secondary Towns? The UK’s experience economy is booming, driven by the rise of immersive entertainment, competitive socialising, and experiential art installations. Pioneering producers such as Phantom Peak, Swingers, Secret Cinema, Punchdrunk, and Otherworld VR are redefining entertainment in…
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Playbook: Storytelling for Immersive Experiences
Purpose: This playbook provides a step-by-step guide to crafting compelling narratives for immersive experiences. Whether you are working on a virtual reality (VR) experience, interactive theatre, immersive art installation, competitive socialising event, or any other experience, storytelling is the key to creating a memorable and engaging experience for participants. The guide will help you shape…
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Spotlight – Bristol: A Growing Hub for Immersive Entertainment and Creative Innovation
Bristol, known for its vibrant arts scene, independent spirit, and innovative approach to creativity, has emerged as a key player in the UK’s immersive entertainment sector. With its history of pushing artistic boundaries, the city has embraced immersive experiences across various mediums, offering a unique blend of immersive art, interactive storytelling, and competitive socialising. Bristol’s…
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Impact Assessment: Secret Cinema
Overview Secret Cinema, known for its immersive and experiential approach to film screenings, has significantly impacted London’s cultural landscape and economy. By transforming traditional movie-watching into an interactive and participatory event, Secret Cinema has attracted large audiences, increased tourism, and boosted local businesses. Its blend of live performances, elaborate set designs, and audience participation has…
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Case Study: Secret Cinema
Overview FunLand at The Brunswick Centre is an innovative, family-friendly entertainment destination that has successfully breathed new life into one of London’s iconic urban spaces. Combining classic amusement elements with cutting-edge interactive attractions, FunLand has become a popular draw for locals and tourists alike. The project exemplifies how leisure and entertainment can be used…