Author: user
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Playbook: Repurposing Vacant Retail Units to Improve Secondary Cities and Towns
With the decline of traditional retail spaces across the UK, secondary cities and towns have a unique opportunity to breathe new life into their high streets. The solution lies in repurposing vacant retail units into mixed-use developments that prioritise entertainment and experiential uses. By turning these areas into vibrant destinations, local councils can not only…
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UK Mixed-Use Districts Leading The Way On Sustainable Regeneration
As the UK continues to face challenges from the decline of traditional retail spaces, mixed-use developments have emerged as a powerful tool for revitalising urban centres. By blending residential, commercial, and cultural spaces, these districts breathe new life into struggling areas, creating vibrant communities where people can live, work, and play. Successful mixed-use projects highlight…
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Revitalising UK Towns Through Mixed-Use and Immersive Experiences
As traditional retail continues to decline across many UK towns, there is growing recognition of the need for mixed-use developments that repurpose vacant retail units into alternative, engaging experiences. This transformation is not only crucial for revitalizing town centers but also for creating spaces that cater to evolving consumer preferences. A key driver of this…
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Mixed-Use Districts: A New Approach to Urban Regeneration
In recent years, the concept of mixed-use districts has gained significant traction in urban development. These areas are designed to combine residential, commercial, and recreational spaces within a single neighbourhood or development. The goal is to create vibrant, sustainable communities where people can live, work, and play without needing to travel long distances. For many…
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Impact Assessment: Phantom Peak, Canada Water
Phantom Peak, an immersive, open-world experience located in Surrey Quays, London, has played a role in revitalizing the local area by drawing increased foot traffic, boosting local spending, and contributing to the regeneration of underused spaces. The attraction’s innovative, interactive model has benefited local businesses, residents, and the broader economy. Below is a breakdown of…
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Case Study: Phantom Peak – A Pioneering Immersive Experience in London
Overview Phantom Peak, located in Canada Water, London, is a groundbreaking example of the immersive experience economy. This large-scale, open-world, immersive experience blurs the line between entertainment, theatre, and interactive storytelling, offering visitors a chance to explore a fully realized steampunk-inspired town. Combining elements of live action role-playing, interactive puzzles, and theatrical performances, Phantom Peak…
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Impact Assessment: Area15, Las Vegas
Since its opening in 2020, AREA15 has significantly contributed to the local economy of Las Vegas, offering a unique blend of immersive entertainment, art, and technology that attracts visitors from across the world. Below is an estimated breakdown of the quantified impact that AREA15 has had on Las Vegas, including benefit titles, descriptions, beneficiaries, and…
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Case Study: AREA15 – A Multi-Sensory Immersive Entertainment Complex in Las Vegas
Overview AREA15, located just minutes from the Las Vegas Strip, is a groundbreaking immersive entertainment, art, and retail complex that opened in September 2020. Far from the typical glitz and glam of Las Vegas, AREA15 reimagines what entertainment can be, blending art, technology, storytelling, and interactive experiences. The 200,000-square-foot complex offers visitors a multi-sensory, immersive…
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Impact Assessment: Gravity Max, Stratford
Gravity Max, located at Westfield Stratford City, has brought significant economic and social benefits to the Stratford area. As an immersive entertainment venue offering activities such as indoor go-karting, bowling, and virtual reality experiences, Gravity Max has attracted a diverse audience, contributing to increased foot traffic, local spending, and job creation in Stratford. Below…
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Case Study: Gravity Max – Revolutionising Leisure and Entertainment at Stratford
Overview Gravity Max, located in Stratford’s Westfield Shopping Centre, represents a new frontier in urban entertainment and experiential leisure. Launched in 2022, Gravity Max is a multi-level, immersive leisure complex that combines cutting-edge attractions with social and entertainment experiences, offering everything from go-karting and bowling to VR gaming and live events. Designed to appeal…