Category: Case Study

Overview   FunLand at The Brunswick Centre is an innovative, family-friendly entertainment destination that has successfully breathed new life into one of London’s iconic urban spaces. Combining classic amusement elements with cutting-edge interactive attractions, FunLand has become a popular draw for locals and tourists alike. The project exemplifies how leisure and entertainment can be used…

Overview Phantom Peak, located in Canada Water, London, is a groundbreaking example of the immersive experience economy. This large-scale, open-world, immersive experience blurs the line between entertainment, theatre, and interactive storytelling, offering visitors a chance to explore a fully realized steampunk-inspired town. Combining elements of live action role-playing, interactive puzzles, and theatrical performances, Phantom Peak…

Overview AREA15, located just minutes from the Las Vegas Strip, is a groundbreaking immersive entertainment, art, and retail complex that opened in September 2020. Far from the typical glitz and glam of Las Vegas, AREA15 reimagines what entertainment can be, blending art, technology, storytelling, and interactive experiences. The 200,000-square-foot complex offers visitors a multi-sensory, immersive…

Overview   Gravity Max, located in Stratford’s Westfield Shopping Centre, represents a new frontier in urban entertainment and experiential leisure. Launched in 2022, Gravity Max is a multi-level, immersive leisure complex that combines cutting-edge attractions with social and entertainment experiences, offering everything from go-karting and bowling to VR gaming and live events. Designed to appeal…

Overview The Story Museum in Oxford is a one-of-a-kind cultural institution dedicated to celebrating the art of storytelling in all its forms. Since its inception in 2003, the museum has evolved from a series of pop-up events to a fully immersive museum space that invites visitors of all ages to explore, create, and engage with…

Overview   FunLand at The Brunswick Centre is an innovative, family-friendly entertainment destination that has successfully breathed new life into one of London’s iconic urban spaces. Combining classic amusement elements with cutting-edge interactive attractions, FunLand has become a popular draw for locals and tourists alike. The project exemplifies how leisure and entertainment can be used…

Overview Meow Wolf, located in Santa Fe, New Mexico, has become one of the most influential and successful immersive art experiences in the world. Launched in 2016 with its flagship installation, “House of Eternal Return,” Meow Wolf is a multi-sensory, interactive art exhibit that blends immersive storytelling, surreal environments, and hands-on exploration. The experience was…