Category: Playbook

Purpose: This playbook provides a step-by-step guide to crafting compelling narratives for immersive experiences. Whether you are working on a virtual reality (VR) experience, interactive theatre, immersive art installation, competitive socialising event, or any other experience, storytelling is the key to creating a memorable and engaging experience for participants. The guide will help you shape…

Planning, Launching, and Running a Quality Treasure Hunt Experience Purpose: This playbook is designed to guide town councils, local organisations, or community groups through the process of planning, launching, and running an ongoing adventure game treasure hunt. The goal is to create an immersive, interactive experience that engages both residents and visitors while driving foot…

How to Create a Unique and Engaging Experience Immersive entertainment pop-ups are one of the fastest-growing trends in the leisure industry, offering a blend of storytelling, technology, and audience participation to create memorable, one-of-a-kind experiences. From pop-up theatres and interactive art installations to virtual reality spaces and competitive socialising venues, immersive pop-ups have become an…

Purpose: This playbook serves as a comprehensive guide for creators, designers, and developers looking to integrate the latest technology and tools into their immersive experiences. Whether you’re working on virtual reality (VR), augmented reality (AR), interactive environments, or multi-sensory installations, this playbook will help you select the right technologies and platforms, understand their applications, and…

How Councils Can Strike the Right Balance in Entertainment and Leisure: Finding the Perfect Mix for Vibrant Towns In today’s rapidly evolving landscape of leisure and entertainment, councils face the challenge of developing offerings that attract residents and visitors while avoiding over-saturation. With the rise of immersive experiential attractions, traditional leisure activities, and growing consumer…

How Councils Can Strike the Right Balance in Entertainment and Leisure: Finding the Perfect Mix for Vibrant Towns In today’s rapidly evolving landscape of leisure and entertainment, councils face the challenge of developing offerings that attract residents and visitors while avoiding over-saturation. With the rise of immersive experiential attractions, traditional leisure activities, and growing consumer…

With the decline of traditional retail spaces across the UK, secondary cities and towns have a unique opportunity to breathe new life into their high streets. The solution lies in repurposing vacant retail units into mixed-use developments that prioritise entertainment and experiential uses.  By turning these areas into vibrant destinations, local councils can not only…