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Impact Assessment: FunLand, London






FunLand Impact Table


FunLand at The Brunswick Centre in London has played a significant role in attracting new visitors, increasing local spending, and contributing to the economic vitality of both the shopping centre and its surrounding area. This popular family-friendly entertainment destination has positively impacted local businesses, created jobs, and helped revitalize a previously underutilized space within the Brunswick Centre. Below is a breakdown of the estimated quantified impact that FunLand has had on the local economy.

Estimated Quantified Impact of FunLand on The Brunswick Centre and Surrounding Area

Benefit Title Description Beneficiary £ Value Impact Notes
Increased Foot Traffic FunLand has attracted a significant number of visitors, leading to increased foot traffic at the Brunswick Centre, benefiting both retail and dining businesses. Local Businesses (Retail, Dining) £2–4 million annually Based on an estimated 150,000 annual visitors, with an average spend of £15–£25 per visitor on surrounding retail and dining.
Direct Revenue from FunLand Revenue generated directly by FunLand through ticket sales, arcade games, and attractions. FunLand (business) £1.5–2 million annually Estimated based on a combination of entry fees, arcade games, and food & beverage sales.
Job Creation (Direct Employment) FunLand has created jobs in customer service, operations, and event management, providing local employment opportunities. Local Workforce £1–1.5 million annually Estimated annual wages for 30–50 full-time and part-time employees, assuming an average salary of £30,000–£40,000.
Indirect Job Creation (Local Businesses) Increased foot traffic at the Brunswick Centre has led to indirect job creation in nearby retail and dining establishments. Local Workforce £500,000–£1 million annually Includes additional staff hired by shops, cafes, and restaurants to accommodate increased visitor numbers.
Increased Retail Spending FunLand visitors are likely to engage in additional retail spending within the Brunswick Centre, boosting revenues for local stores. Local Retailers £1–2 million annually Based on an average retail spend of £10–£15 per visitor at nearby stores, with around 150,000 visitors annually.
Local Economic Revitalization FunLand has contributed to the regeneration of The Brunswick Centre by making it a more attractive destination for leisure and shopping, leading to increased business investment. Local Real Estate Owners, Businesses £3–5 million in increased property values The successful operation of FunLand has made the Brunswick Centre more appealing for tenants, likely increasing demand for commercial leases.
Tourism and Visitor Spending FunLand has attracted visitors from outside the local area, contributing to tourism spending on transport, dining, and nearby attractions. Local Hospitality and Transport Services £1–1.5 million annually Estimated spending by visitors from outside London or those making longer trips to visit FunLand and explore the area.
Property Value Uplift The presence of FunLand has increased foot traffic and revitalized The Brunswick Centre, likely contributing to an increase in property values. Local Property Owners £2–4 million total Estimated impact on commercial and residential property values within and around The Brunswick Centre.
Community Engagement and Social Impact FunLand has become a social hub for families, groups, and tourists, contributing to local community life and fostering social interaction. Local Residents and Visitors Non-monetized The social benefits are significant, though difficult to quantify in direct financial terms. FunLand has enhanced community engagement by providing an inclusive entertainment space.

Summary of Key Economic Impacts

1. Total Estimated Annual Economic Impact: $11–16 million

– This includes direct revenue from FunLand, increased foot traffic, job creation, and retail spending.

2. Job Creation:

– FunLand has generated direct employment for 30–50 people and created indirect jobs in local retail, hospitality, and dining establishments.

3. Retail and Dining Impact:

– The increase in foot traffic due to FunLand has benefited local businesses in The Brunswick Centre, leading to additional spending in shops and restaurants.

4. Property Value Uplift:

– The presence of FunLand has revitalised the Brunswick Centre and likely contributed to a rise in commercial and residential property values in the surrounding area.

Conclusion

The overall impact of FunLand on The Brunswick Centre and its surrounding area highlights the power of experiential entertainment to drive local economic growth, increase foot traffic, and contribute to urban revitalisation. FunLand has successfully positioned itself as both an entertainment destination and a catalyst for economic activity, creating benefits for local businesses, residents, and the wider community.

 

Notes on Estimation

  1. Visitor Numbers: The estimate is based on similar family-friendly entertainment venues in London, assuming 150,000 annual visitors to FunLand, which could increase with marketing and seasonal events.
  2. Spending Estimates: Visitor spending estimates are calculated based on typical spending behaviour for family entertainment attractions, including spending on food, beverages, and retail purchases at or near the venue.
  3. Property Value Impact: The regeneration effect FunLand has had on The Brunswick Centre likely contributed to increased property values, particularly for retail and commercial spaces, as the area becomes more attractive for both businesses and residents.
  4. Tourism: While FunLand primarily draws local visitors, it likely attracts day-trip visitors from other parts of London and beyond, contributing to transport and hospitality spending in the area.

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